So last night we finally watched TV again, sort of. We were watching some Tivo'd episodes (Big Bang Theory, and Psyche).
Of course if you have Tivo (or a friend with TiVo), you know commercials are no longer watched. Instead you fast forward through them, getting right back to your show.
So I wonder, just when are advertisers going to realize this and start putting together ads that work in fast motion? Though at the same time maybe they already have, from repetitive images to logos that stay onscreen, I actually can tell you what was advertised last night. (or rather 2 months ago)
-MnMs went with the old green sex myth for a new 'luxury' line.
-some car or another thinks 29MPG is energy efficient.
-Some beer brand won an award.
-Somebody doesn't like Dole
-they don't like Obama either
-Target stole the Mr Wizard intro and made it red.
In over two hours of TV viewing, that's all I got..but MnMs must be happy.
New ad theory
January 21st, 2009 at 04:58 pm
January 21st, 2009 at 06:38 pm 1232563137
We watch a few things online and I like how they do it. Very few commercial breaks and just one commercial each. You can't skip it but it doesn't take that long, just 15-30 seconds.
January 21st, 2009 at 06:43 pm 1232563423
A lot of advertisers that used to broadcast on TV now are focusing their dollars online, particularly on search engines such as Google. However, even in this economic climate, the revenue is starting to slow.
But anyways, it'll be interesting to see how both advertisers and content producers find innovative ways to get people to continue to look at ads and keep their revenues going....
January 21st, 2009 at 08:58 pm 1232571522
Once in a while I stop and watch a few commercials because I do feel like I am a visiting alien who doesn't understand the culture when commercial conversations come up. YEah, apparently most people still watch them.
We had our TIVO about 8 years. There was lots of talk for a time that they would eliminate the "fast forward" option through commercials. IT seems like advertisers have moved onto other things. Just haven't heard rumblings of that in a LONG time. Phew. Yes, maybe that is their new plan - focus on lingering images - hehe.